What bike fitting services does The Cyclery offer?

The shop offers four GURU fit options: Basic Bike Finder Fit ($49.95) for new riders selecting a bike, Dynamic Custom Fit ($199.95, rebated with purchase) for experienced riders seeking efficiency gains, Dynamic Tri Fit ($299.95) for serious racers and triathletes, and Total Recall ($69.95) for reapplying a fit to a second or third bike. All fits are conducted by Steve Herrera.

Does The Cyclery service all bike brands and types?

Yes. The shop services road, gravel, mountain bike, and BMX with no brand bias, meaning it will work on any brand regardless of where the bike was purchased.

What is the shop's approach to repairs and service?

The Cyclery emphasizes straightforward, quality work without upselling or shortcuts. Every bike is test-ridden after service, and tune-ups start at $59.95. The shop's philosophy centers on treating every bike like the staff's own.

Who founded The Cyclery and what is the owner's background?

Steve Herrera founded The Cyclery in 2010 after years in outside sales and decades of riding and racing bikes. He still races competitively as a Cat 1 mountain bike racer and personally handles bike fitting services.