What makes the in-store experience at Scheels distinctive beyond shopping?

Scheels locations feature attractions including aquariums, arcade games, and a Ferris wheel. The store also operates Ginna's Café, which serves gourmet soups, sandwiches, and homemade fudge.

Is Scheels employee-owned?

Yes, Scheels is a 100% employee-owned, privately held business. The company credits its success to empowered associates and leaders who make decisions for their store and the entire company.

What is Scheels' approach to customer service in cycling and sports departments?

Scheels employs customer service experts who are passionate about and dedicated to the products within their specific departments, aiming to provide knowledgeable support across sports, hunting, fishing, and camping categories.