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About
River Trail Cycles opened in 2007 when owner Emily, who had spent 25+ years in the bicycle industry (including eight years as a regional sales representative for Olympic Supply), pursued her dream to open a shop in the La Crosse area. Dan, the shop service manager, brings 30+ years of bike-shop experience and serves as an Ambassador for the Driftless Region, creating bike routes on RideWithGPS. The shop carries Giant, Liv, and Shimano, offers tune-ups and repairs with fast turnaround on small work, and sells Wisconsin state trail passes.





