Question 1

What types of repair services does River Trail Cycles offer?

Accepted Answer

River Trail Cycles handles tune-ups and repairs for most makes and models of bicycles. The shop offers fast service turnaround on small repairs and accepts appointments for tune-ups and larger repair jobs; customers should call ahead to schedule.

Question 2

Does River Trail Cycles sell Wisconsin trail passes?

Accepted Answer

Yes. The shop sells 2026 Wisconsin state trail passes in two formats: annual passes for $25 (cash only) per adult, valid through the end of the calendar year, and day passes for $5 (cash only) per adult. Both pass types are good for all Wisconsin state trails and are available to visitors 16 years and older.

Question 3

Who owns River Trail Cycles and what is the owner's background?

Accepted Answer

Emily is the owner and founder. She began cycling at age 14 in Minnesota and worked in sales, service, and management at bike shops in the Twin Cities and La Crosse before becoming the first female outside sales representative for Olympic Supply Company, selling bicycle parts and accessories to dealers across Minnesota and Wisconsin from 1999–2007. She opened River Trail Cycles in 2007 with over 25 years of bicycle industry experience.

Question 4

What is the shop's connection to local cycling routes and community events?

Accepted Answer

Dan, the shop's Service Manager, has created multiple bike routes for RideWithGPS as an Ambassador for the Driftless Region and is active in cycling events and triathlons throughout the state. River Trail Cycles also organizes group rides and sends periodic emails to subscribers announcing group rides, special sales, and new equipment based on cycling interests.

Question 5

Does River Trail Cycles have a notable in-store presence or mascot?

Accepted Answer

Owen has been part of the shop since March 2015 and serves as greeter, mascot, and shop supervisor. He is typically found working near the shop and supervising bike mechanics while waiting for customers to visit him.

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