Question 1

What is the history of New Moon Ski + Bike Shop?

Accepted Answer

New Moon was founded in 1976 by Steve and Melisa Morales to serve the Nordic skiing community in Hayward, Wisconsin, alongside the American Birkebeiner ski race. The shop added bike sales and service in the late 1980s and early 1990s during the mountain biking boom. Current co-owners Joel Harrison and Chris Young, who both began their careers at the shop in the 1990s, purchased New Moon in 2005 and have continued its tradition of excellent customer service.

Question 2

Does New Moon operate a rental and demo center?

Accepted Answer

Yes, New Moon North, located at Base Camp Mt. Telemark in Cable, Wisconsin, serves as a race demo and rental center for both skis and bikes.

Question 3

What makes the staff at New Moon distinctive?

Accepted Answer

The shop's team consists of dedicated skiers and cyclists who actively compete and participate in the sports they sell. Co-owner Joel Harrison was a former Jr. National Biathlon Champion, co-owner Chris Young was a collegiate ski coach, and staff members like Hannah Burch provide specialized services including custom insole fitting, ski waxing, drivetrain tuning, and race preparation. The staff emphasizes depth of knowledge and hands-on expertise rather than online-only retail.

Question 4

What services does the shop offer beyond sales?

Accepted Answer

New Moon provides bike and ski repair and service, custom insole fitting, rental services, race prep, drivetrain tuning, and ski waxing. Staff can source hard-to-find parts and handle specialized technical work across both disciplines.

Question 5

Is New Moon primarily a cross-country ski shop or does it equally serve mountain and road cyclists?

Accepted Answer

While New Moon has roots as a Nordic skiing destination shop and continues to emphasize that heritage, the shop serves both skiing and cycling communities with equal commitment to equipment sales, service, and technical expertise.

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