Question 1

What is the history behind Emery's Cycling?

Accepted Answer

Emery's Cycling was founded in 1963 by Marilyn and Richard Emery on 23rd and Fond Du Lac Avenue in Milwaukee. Richard had previously worked as a machinist and welder at Allen Bradley before starting the business, and the shop was built on a foundation of quality products, quality work, and personal customer service. The business remains family-owned, with co-owners Brent and Ben Emery now leading the company after growing up in the business alongside their six siblings.

Question 2

Has Emery's Cycling received recognition in the cycling community?

Accepted Answer

The shop has been voted Milwaukee's Best Bike Shop a number of times in recent years, reflecting its reputation as a specialist in bikes, triathlon, and fitness equipment.

Question 3

What is Emery's Cycling's approach to pricing and product quality?

Accepted Answer

The shop focuses on offering reasonably priced products that provide real value and longevity rather than disposable goods. Co-owner Brent Emery emphasizes that the business avoids the model of selling cheap, short-lived items and instead guarantees both prices and service quality.

Question 4

Does Emery's Cycling have multiple locations?

Accepted Answer

The shop operates locations in both Menomonee Falls and Milwaukee, Wisconsin.

Question 5

What types of bicycles and products does Emery's Cycling specialize in?

Accepted Answer

The shop carries bicycles across multiple categories including hybrid bikes, mountain bikes, kids bikes, and e-bikes. The shop also stocks fitness equipment and triathlon gear, positioning itself as a specialist retailer rather than a general sporting goods store.

Emery's Cycling, Triathlon & Fitness

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