Howl Adventure Center
Bayfield, Wisconsin
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About
Howl Adventure Center, opened by John and Mary Thiel (lifelong outdoor adventurers living in Bayfield since 1996), operates two locations in Bayfield, Wisconsin. The flagship Adventure Center combines a bike shop, nordic ski and snowshoe retailer, cafe, and onsite demo track with rental program: allowing customers to test bikes and skis before purchase. The shop carries 45NRTH, Giant, Salsa, Surly, Teravail, Shimano, and SRAM; offers year-round service; and is Travel Green Certified with solar power and high-efficiency building systems. A sister store, Howl Downtown, focuses on Lake Superior lifestyle goods, while Adventure Club Brewing operates onsite.






