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About
Erik's operates a single location in Madison West at 6610 Seybold Road, just off the Beltline south of West Towne Mall, serving riders and outdoor enthusiasts across Middleton, Fitchsburg, Verona, Sun Prairie, Monona, Waunakee, and the greater Madison region. The shop carries Specialized, Surly, 45NRTH, Aventon, Teravail, Shimano, and SRAM across bicycles, e-bikes, and accessories, alongside skis, snowboards, and winter gear. In-house services span bike, ski, and snowboard tuning and repair, with ski and snowboard purchases including free binding installation and hot waxing. Elver Park's trail system connects directly across the parking lot; the shop's location also serves as a staging point for nearby Blue Mounds State Park and the 400 State Trail.
