What makes Cronometro different from larger online retailers or chain bike shops?

Cronometro emphasizes local community engagement, custom bike fitting, and individualized service tailored to each cyclist's unique needs and riding style. The shop has over 34 years of experience and positions itself as a specialist in high-end cycling rather than mass-market sales.

Does Cronometro offer bike fitting services?

Yes. Cronometro describes itself as a world-class bike fitter and has been featured in major publications for its fitting expertise. The shop also offers Crono PT-certified therapy designed for bike-related injuries as part of its body-health services.

What additional services does Cronometro provide beyond bike sales and repairs?

The shop partners with wind tunnel testing sites to help racers optimize aerodynamics, works with Cyclosport Travel to organize cycling trips abroad, and offers physical therapy services for cycling-related injuries.

Does Cronometro organize group rides or cycling events?

Interested cyclists should contact the shop directly for current offerings.

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Cronometro

Madison, Wisconsin

Part of the Madison, WI metro area

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About

Founded over 34 years ago, Cronometro serves competitive cyclists and triathletes from its West Lakeside location in Madison. The shop carries Cervelo, Pinarello, and Shimano, and operates a professional bike-fitting practice with partnerships extending to wind-tunnel aerodynamic testing for racers and PT-certified therapy for bike-related injuries. Cronometro also organizes cycling travel experiences through Cyclosport Travel and maintains a focus on individualized custom setup and repair.