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About
Velo City Cycles has been owned by Brad and Jenny White since 2013, when they purchased the shop from its previous owners and relocated to River Avenue in Holland's downtown neighborhood. The shop carries Cannondale, Cervelo, Santa Cruz, Salsa, Surly, 45NRTH, Teravail, Gazelle, Aventon e-bikes, and Shimano and SRAM components. Beyond sales, Velo City hosts group rides (Team Velo City Cycles, Urban Rides, Tuesday Night Ride, Ice Cream Rides, Bagel Ride), rentals, bike fittings, trade-in service, and a winter training center; co-owner Jenny founded Velo Kids, a nonprofit teaching bike skills and safety to children.
- Group rides and community cycling events
- Bike rentals and trade-in service
- Winter training center
- E-bike test rides and fleet
