What makes the Scheels shopping experience distinctive beyond bikes and gear?

Scheels stores feature in-store attractions including aquariums, arcade games, and a Ferris wheel. The Lincoln location also includes Ginna's Café, which serves gourmet soups, sandwiches, and homemade fudge.

Is Scheels employee-owned?

Yes, Scheels is a 100% employee-owned, privately held business. This structure is reflected in the company's approach to empowering associates to make decisions for their store.

What is Scheels' approach to product selection and expertise?

Scheels carries world-class brands and maintains a team of customer service experts passionate about products within their specific departments, aiming to stock the same gear that professionals rely on.

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OperationalListed by 10 sourcesEveryday transportation

SCHEELS ALL SPORTS

Lincoln, Nebraska

Part of the Lincoln, NE metro area

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About

Scheels is a multi-location sporting goods retailer carrying Trek, Haro, Electra, 45NRTH, Teravail, and other brands alongside apparel, footwear, and outdoor gear. The company is employee-owned and founded on agricultural roots; it operates as a general sports destination with in-store amenities including a café, arcade, and aquarium, rather than as a specialist bicycle shop.