What is Performance Bicycle's specialty or main focus?

Performance Bicycle specializes in gravel cycling and positions itself as a resource for gravel, road, and mountain bikes along with parts and accessories. The company emphasizes gravel riding as a versatile discipline that bridges roadie and mountain biking communities.

Where is Performance Bicycle based, and how does that influence its mission?

Performance Bicycle is based in Chico, California, in an area with abundant gravel riding options. The shop's location in Northern California's cycling community is described as integral to its mission, and it works with local cycling teams and events in the region.

Does Performance Bicycle offer group rides or community events?

Yes, Performance Bicycle is active in the local cycling community and works with cycling teams and events. The shop also organizes and participates in local group rides.

What ownership structure does Performance Bicycle have?

Performance Bicycle is independently owned as part of the Amain Sports & Hobbies family of brands, which also includes danscomp.com and amainhobbies.com. This structure allows the shop to remain grounded in its cycling roots and community focus.

Does Performance Bicycle offer a rewards or loyalty program?

Performance Bicycle offers a free VIP Rewards Program that provides members with spendable rewards points, member-only discounts, extended return policies, and additional benefits.