North Country Cycle Sport - Boyne City
Boyne City, Michigan
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About
North Country Cycle has operated for 26 years in Boyne City, Michigan, serving riders across the region with Trek, Surly, Santa Cruz, and other brands. Owner Chad Wells, who started as an employee in 2000 and raced professional mountain bikes before returning to manage the Petoskey location in 2010, now leads the shop with a focus on reliable service and community. The staff builds trails locally with TOMMBA, leads winter fat-bike grooming, and hosts MTB skills clinics. Service emphasizes factory-trained technicians certified by major brands, with tiered tune-up packages (Level 1: 3) plus suspension work and e-bike service for Bosch, TQ, SRAM, DJI, Shimano, Fazua, and Hyena systems.
