Photos
About
Founded in 2011, Einstein Cycles operates three locations across northern Michigan (Traverse City, Cadillac, Big Rapids) and carries Bianchi, Kona, Marin, Niner, Salsa, Surly, Troxel, and Yeti alongside components from Shimano and SRAM. The shop specializes in road, gravel, mountain, and fat bikes, offers professional tune-ups and repairs, bike rentals, and custom builds. Beyond retail, Einstein Cycles hosts group rides, creates local race events and adventure cycling routes, and connects riders to nearby trails including Vasa (MTB), TC Bikes Trails, White Pine Trail, and Cadillac Pathway.
- Road, gravel, mountain, fat bikes
- Professional tune-ups and repairs
- Bike rentals and custom builds
- Group rides and local race events
