Question 1

What is the history of Armada Skis?

Accepted Answer

Armada was established in 2002 as the first athlete-founded ski brand, created by JP Auclair, Tanner Hall, JF Cusson, Julien Regnier, and Boyd Easley alongside photographer Chris O'Connell, videographer Eric Iberg, and Hans Smith. The company originally started in Costa Mesa, California, before relocating its headquarters to Park City, Utah in 2015 to move closer to the mountains and athletes driving the sport's evolution.

Question 2

What innovations has Armada contributed to ski design?

Accepted Answer

Armada was granted a patent in 2009 for the first 5-dimensional ski design, developed for the ARG model. This patented design approach led to the creation of the iconic JJ ski and fundamentally changed how skis are engineered and manufactured across the industry.

Question 3

What product categories does Armada offer?

Accepted Answer

Armada designs and manufactures skis, boots, outerwear, and apparel. The brand launched AR Outerwear in 2008, applying the same creative and progressive design philosophy used in ski development to softgoods production.

Question 4

What competitive achievements define Armada's brand reputation?

Accepted Answer

In 2006, Armada athletes led by Tanner Hall won multiple X-Games medals in Aspen, Colorado, establishing the brand's position at the forefront of world freeskiing. The brand celebrated its 20-year anniversary in 2022 with a relaunch of the ARV Series.

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