Question 1

What is True Cyclery's approach to retail?

Accepted Answer

True Cyclery operates as a listen-first business with a no-pressure environment. Rather than holding large product inventory, the shop focuses on understanding each customer's needs through conversation and providing tailored advice on bikes, fittings, repairs, and component upgrades.

Question 2

Do I need an appointment to visit True Cyclery?

Accepted Answer

Reaching out before visiting is appreciated, as the shop is a one-person operation and the owner may be tied up with appointments, repairs, or test rides. The shop is open 9–5 Monday through Friday and is flexible to accommodate occasional weekend appointments.

Question 3

What brands does True Cyclery stock?

Accepted Answer

True Cyclery is an authorized retailer of Seven Cycles, Eyewater Bicycles, Royal H Cycles, Forbidden, Velo Orange, and Rodeo Labs.

Question 4

What services does True Cyclery specialize in?

Accepted Answer

The shop specializes in custom and handbuilt bike sales, bike fittings (including those completed through the Serotta International Cycling Institute's fit program), complete bike servicing, and component upgrades. The owner's specialty is catering to individual customer needs.

Question 5

What is the owner's background in cycling and retail?

Accepted Answer

Karl Borne, who founded True Cyclery in 2015, has over thirty years of industry experience, including ten years at Seven Cycles (the world's largest custom bike manufacturer), work at four other bike shops, completion of a professional fit certification, and help launching two other bike shops including a nonprofit operation.

Question 6

Does True Cyclery offer discounts or clearance pricing?

Accepted Answer

True Cyclery explicitly does not offer instant gratification, discounts, or clearance models. The shop prioritizes a consultative approach and long-term value over promotional pricing.

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