What is the connection between Sheridan Bicycle Co and The Dead Swede gravel event?

Jordan LeDuc, owner of Sheridan Bicycle Company, co-founded The Dead Swede Gravel Race/Ride/Tour with John Kirlin. The event grew from 150 riders in its first year to over 600 participants and has become a premier gravel cycling event in the Western U.S., held annually in Sheridan.

What gravel cycling routes and terrain does the local Sheridan area offer?

The region features four gravel courses ranging from 20 to 100 miles, including the famous Red Grade climb that ascends 3,000 feet in approximately 7 miles. Routes traverse rolling hills, ranches, open farmland, and sections of singletrack, showcasing the Bighorn Mountains foothills.

Is Sheridan Bicycle Co involved in hosting group rides or cycling events?

Yes, the shop owner co-founded and helps organize The Dead Swede, an annual gravel event that caters to competitive racers and recreational riders alike. The event includes full-supported routes and community activities like food, music, and family entertainment at the start/finish line.