What is Performance Bicycle's approach to gravel riding?

Performance Bicycle positions gravel as a core specialty, describing it as "the goldilocks of rides" where road and mountain bike riders can pedal together. The shop is based in Chico, California, where gravel riding options are abundant, and this geographic focus informs its product selection and expertise.

Is Performance Bicycle independently owned?

Yes, Performance Bicycle is independently owned as part of the Amain Sports & Hobbies family of brands, which allows it to stay rooted in its Northern California cycling community and support local cycling teams and events.

Does Performance Bicycle participate in local group rides or community events?

Performance Bicycle is actively involved in the Northern California cycling community, working with numerous cycling teams and events and hosting local group rides. The shop views being at the center of this community as integral to its mission.

What is the Performance Bicycle VIP Rewards Program?

The VIP Rewards Program is a free membership that offers spendable rewards points, member-only discounts, extended return policies, and other benefits to customers.