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About
MOAB opened in 1995 as owner Mark Dement's passion project and has grown to two locations: Murfreesboro (710 Memorial Blvd) and Franklin (1113 Murfreesboro Rd). The shop carries Specialized, Santa Cruz, Surly, Salsa, Yeti, Allied, Juliana, and Shimano across road, mountain, gravel, electric, hybrid, and kids bikes. Services include suspension tuning, bike fitting, and custom builds; staff expertise spans professional mechanics (one with 40+ years' experience), a service manager with bikepacking expertise, and leadership committed to matching bikes to individual needs regardless of skill level or budget.
