Question 1

What is the ownership structure of Missing Link Bicycle Cooperative?

Accepted Answer

Missing Link is a worker-owned cooperative that was started by UC Berkeley students in 1971 and incorporated in 1973. All workers at the shop are owner-members who collectively run the business together, rather than being managed by a single owner or absentee board.

Question 2

How long has Missing Link been in business?

Accepted Answer

Missing Link Bicycle Cooperative has been operating for over 40 years, having been founded in 1971 in the basement of UC Berkeley's Student Union building.

Question 3

What makes shopping at a worker-owned cooperative different from a traditional bike shop?

Accepted Answer

At a worker co-op, customers interact with staff members who are invested owners with a stake in service and product quality. Worker-owners live and work in the local community, tend to prioritize environmental responsibility and community investment alongside profitability, and help keep revenue circulating locally rather than flowing to outside shareholders or distant corporate entities.

Question 4

What types of cyclists does Missing Link serve?

Accepted Answer

Missing Link's worker-owners come from diverse cycling backgrounds including commuters, racers, touring cyclists, and parents. The shop is built on a shared appreciation for bikes, craftsmanship, and environmental sustainability.

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