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About
Founded in 2020 by Zach, Kris, and Cody, Luft Los Angeles is a Venice bike and run store built around community over sales. The shop carries Cervelo, Shimano, and SRAM products alongside apparel and gear, hosting events like the Attaquer in LA ride and emphasizing direct connection with brands and customers. Luft positions itself as a welcoming space for both seasoned riders and newcomers, with in-house service ranging from basic tune-ups ($60) to complete builds ($250: $450).
