What services does IOG Bike Fit and Consulting specialize in?

IOG offers bike fit services, performance advising, and equipment consulting for cyclists and triathletes. The shop also provides custom footbed services as part of its performance optimization approach.

Who founded IOG and what is the shop's background?

IOG Bike Fit and Consulting was founded in 2015 by Ivan O'Gorman and is based in Niwot, Colorado. The original studio has since expanded to include locations in San Francisco and Denver as of 2020.

What experience level of cyclists does IOG serve?

IOG works with cyclists and triathletes across all ability levels, from novice athletes entering the sport through Olympic and professional competitors.

Who makes up the IOG team?

The IOG team is led by founder Ivan O'Gorman, along with staff including Chris Soden and Eric Lauricella, a USA Triathlon-certified coach with an engineering background who brings a unique technical perspective to the bike fitting process.

Does IOG offer bike fit education services?

Yes, IOG offers bike fit education in addition to its fitting and consulting services, though specific course details are available through the shop directly.