Question 1

What does Industry Nine manufacture in-house at its Asheville location?

Accepted Answer

Industry Nine engineers and manufactures every component of its hub and wheel systems in Asheville, NC, including hub shells, axles, spokes, pawls, drive rings, and anodizing. The shop has operated this vertically integrated manufacturing since 2004, originally founded from a family machine shop in the Blue Ridge.

Question 2

What is the relationship between Industry Nine and WR1?

Accepted Answer

Industry Nine acquired WR1, a carbon rim design and manufacturing program based in Kamloops, BC, in 2025. WR1 hand-lays every carbon rim under one roof with each rim assigned a serial number and produced by a named technician, with no outsourced finishing processes.

Question 3

How does Industry Nine approach product testing and development?

Accepted Answer

The shop pressure-tests decisions in-house and in the same riding environments customers use—rock gardens, long descents, and varied trail conditions. Products are shaped by everyday riders and athletes who ride the same trails as customers, ensuring real-world feedback drives continuous refinement rather than waiting for annual model updates.

Question 4

What wheel categories does Industry Nine design systems for?

Accepted Answer

Industry Nine builds wheels across nine disciplines: XC, trail, enduro, downhill, e-bike, bikepacking, dirt jump, gravel, and road. Each system is engineered specifically for its category rather than adapted from a blanket design.

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