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About
Founded by owner Matt Lauderdale in 2011, Frankie's Bike Shop is located in Watersound, FL on Highway 30A and carries Electra, Trek, Heron, and Felt bicycles. The shop offers repair services ranging from basic tune-ups to custom builds, suspension fork service, hydraulic brake bleeding, and e-bike updates, and also designs and sells the HERO carbon belt-drive cruiser through its partnership with Heron Bicycle Company. Staff participate in regional cycling events including Ragbrai and are active in the South Walton community.
