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About
Bruce Gordon Cycles manufactured custom steel frames for 46 years beginning in 1974, founded by Bruce Gordon, an art major and master frame builder trained by Albert Eisentrout. The shop is now owned by David di Falco, Bruce's only full-time employee for 11 years, who continues the legacy in Petaluma; the business no longer manufactures frames but sells Rock 'n Roll tires and bicycle accessories online, prioritizing local ownership and sustainable vendor practices over commercial expansion.
- Custom steel frame builds
- Rock 'n Roll tires
- Bicycle accessories
- Online orders and international shipping


