What is the history behind Bike Attack Electric?

Bike Attack Electric in Santa Monica was founded in 2014 as part of the broader Bike Attack brand, which originated in Berlin, Germany in 1994 as part of the U.S. Army's Outdoor Recreation program. The Santa Monica location became a leader in electric bikes after the parent company recognized early on that e-bikes were the future of cycling and sourced top global brands before most U.S. retailers embraced the category.

Does Bike Attack Electric host community rides or educational events?

Yes, the shop hosts educational events and local rides throughout the year to help riders stay informed about the latest innovations in electric cycling. The shop positions itself as a gathering spot and cycling lifestyle hub for all types of riders.